Economies, 2008,. Clearly, both countries have to further increase their level of innovation as they are still lacking behind most developed countries in terms of quality of scientific research institutions or the utility of patents. Innovation Strategy in China and India.3.4.
Therefore, these countries are still considered as being an emerging market.60 Given these considerations it can be concluded that emerging markets have a high growth as well as great risk potential. This approach makes sense for McDonalds because wine is a central element of French diets. Isbn, free shipping for individuals worldwide, usually dispatched within 3 to 5 business days. Nevertheless, in the following paragraphs two different examples will be given in order to receive a more profound understanding of the situation of MNCs in China and India. 71 In todays globalized world the success of international business organizations depends heavily upon the utilization of opportunities created in the emerging markets. China and India have realized this threat and both countries are becoming more self-sustainable.